Victoria’s Secret Fashion Show 2025

CLIENT
Victoria’s Secret

ROLE
Graphic Design
with Bureau Betak

DETAILS
Design of environmental graphics, staff uniforms, food & beverage packaging, and backstage ephemera for the iconic event

DATE
2025




The Victoria’s Secret Fashion Show 2025 was held at Steiner Studios on October 15.



There was no boat this year, but there were golf carts. I got to drive hostess Vina Rassi in around campus in the VS golf cart we designed. Host Law Roach poses in front of our 140-foot SEG step-repeat wall.
Guest transport, VS chairs, SEG scrims, signage stacks, vinyl-wrapped bar, branded F&B, and menus being prepared on the Pink Carpet early in the day.




The Pink Carpet led into the indoor media zone that featured another vinyl-wrapped bar, twelve oversized scrims (five photographs, seven graphic), and 140-feet of SEG step-repeat.





Server uniforms.




Bartender uniforms.




Driver and usher uniforms.