The WELCOME Sign
Client: Morris Adjmi Architects (MA)
CIM Group
Role: Creative Direction
with Lyle Starr & Morris Adjmi
Details: 80-foot long illuminated sign
Fabricated & installed by NY Sign Art
Permit approved by NYC BSA
Installed: Fall 2019
Client: Morris Adjmi Architects (MA)
CIM Group
Role: Creative Direction
with Lyle Starr & Morris Adjmi
Details: 80-foot long illuminated sign
Fabricated & installed by NY Sign Art
Permit approved by NYC BSA
Installed: Fall 2019
Since 1969, the iconic WATCHTOWER sign atop the Jehovah’s Witness headquarters was an imposing presence beside the Brooklyn Bridge. When the Church sold the property in 2017 they took their sign with them. From 2017-2019, only an empty scaffold stood atop that building.
In the Fall of 2018, our team’s artwork - an invitation across the East River - won approval from members of the community and the New York Board of Standards and Appeals.
On Thanksgiving Day 2019, the WELCOME sign was powered on for the first time. It is among the largest illuminated signs on the East Coast.
We made it onto the New York Magazine Approval Matrix. Follow the development of WELCOME on my instagram highlight.
I made some WELCOME swag for the lighting ceremony. All sold out.
Scale model sculpture by Drew Leshko commissioned by MA.
